Adopting a one-size-fits-all policy when it comes to promoting your video content on social media will limit its power to engage the public. Follow these top tips to create customised content with maximum impact.
The first excerpt from ebook ‘Click. Play. Engage: How Video Content Could Transform the Way You Engage Audiences with Your Research’. This chapter looks at why video is such a powerful way to tell research stories.
Animator, Daniela Sherer, talks about her short animated films, which tackle big subjects from dark matter to insomnia and neuroscience to philosophy. She also provides top tips on how to create a successful animation.