Made to Stick’ is a book about why some ideas stick in our minds more than others. It’s about how to craft a message that captures the attention of our target audience and motivates them to act.
Lucy Vernall’s ‘Academic Ideas Lab’ brings together researchers and TV & Radio producers to get exciting research stories onto our screens and airwaves. In this episode of Research Comms Lucy talks about the challenges of getting ideas commissioned and the ingredients needed to turn a piece of research into an engaging story that’s suitable for TV or radio.
The British Science Association has laid out a bold new plan to transform the relationship that 4 million, currently disengaged, people have with science over the next 3 years and spearheading that ambition is the BSA’s CEO, Katherine Mathieson. In this episode of Research Comms Katherine talks about that campaign, plus plenty more!