Made to Stick’ is a book about why some ideas stick in our minds more than others. It’s about how to craft a message that captures the attention of our target audience and motivates them to act.
The British Science Association has laid out a bold new plan to transform the relationship that 4 million, currently disengaged, people have with science over the next 3 years and spearheading that ambition is the BSA’s CEO, Katherine Mathieson. In this episode of Research Comms Katherine talks about that campaign, plus plenty more!
Professor Sir Doug Turnbull, is one of the world's leading neurologists, specialising in mitochondrial disease. A few weeks ago I sat down with Doug to hear the incredible story of how he and his team joined forces with mitochondrial disease patients to persuade the UK Parliament to change the law to allow a pioneering but controversial fertility treatment.
Today I'm launching a brand new podcast all about digital research communications. This first episode is an interview with science communication expert Sam Illingworth who explains how to make the most out of the digital tools available to research communicators. As well as reading one of his fantastic science poems!