The first excerpt from ebook ‘Click. Play. Engage: How Video Content Could Transform the Way You Engage Audiences with Your Research’. This chapter looks at why video is such a powerful way to tell research stories.
Professor Sir Doug Turnbull, is one of the world's leading neurologists, specialising in mitochondrial disease. A few weeks ago I sat down with Doug to hear the incredible story of how he and his team joined forces with mitochondrial disease patients to persuade the UK Parliament to change the law to allow a pioneering but controversial fertility treatment.