Made to Stick’ is a book about why some ideas stick in our minds more than others. It’s about how to craft a message that captures the attention of our target audience and motivates them to act.
The first excerpt from ebook ‘Click. Play. Engage: How Video Content Could Transform the Way You Engage Audiences with Your Research’. This chapter looks at why video is such a powerful way to tell research stories.
Animator, Daniela Sherer, talks about her short animated films, which tackle big subjects from dark matter to insomnia and neuroscience to philosophy. She also provides top tips on how to create a successful animation.