I've decided to do a monthly review of books that give valuable insights to research communicators. First up is Content Inc. which is all about how to craft a content marketing strategy to build a large, engaged audience online.
The first excerpt from ebook ‘Click. Play. Engage: How Video Content Could Transform the Way You Engage Audiences with Your Research’. This chapter looks at why video is such a powerful way to tell research stories.
Animator, Daniela Sherer, talks about her short animated films, which tackle big subjects from dark matter to insomnia and neuroscience to philosophy. She also provides top tips on how to create a successful animation.